Rue de Jeans features an elastic logo
Bridging together denim and travel is music to my ears. Today, Ross Tucker of Women’s Wear Daily, wrote an article introducing Rue de Jeans, a new denim line by Cindy Yun, designed to provide consumers a comfortable and fashionable jean that can be worn on a flight from London to Los Angeles and immediately out for a night on the town.
Constant travel has always been a part of Yun’s life. Born in Seoul, she grew up in both Hawaii and California. Her past work experience included working for Anderson Consulting and Yahoo before getting a degree in fashion merchandising from the Fashion Institute of Technology, and later opened her own showroom. These jobs required frequent travel both nationally and internationally, prompting Yun to design a denim line that will no longer require her to change clothes upon arrival to her destination.
I can totally sympathize with this issue, which is why I wrote a previous post about the importance of a comfortable and fashionable outfit for air travel. Knowing that I may soon be able to buy a pair of jeans designed for this specific purpose in mind is really exciting!
Due to ship initial inventories next month, the prices will range from $150-$250 and has been picked up by specialty retailers including Scoop, Atrium, Ron Herman, and H Lorenzo. Yun is also in talks of bringing her line to Bloomingdale’s and Barneys New York. Rue de Jeans is based out of Los Angeles, and financially backed by Yun.
Here is some detail provided by the WWD article:
Use of lightweight premium Italian and Japanese fabrics with 2 to 3 percent stretch is a key to achieving comfort, but Yun has gone further by adjusting other details. Instead of using a traditional leather logo patch, Yun has developed a 2-inch elastic insert that sports the logo and gives the waist room to expand when the wearer is sitting.
“I wanted it to be more of a stealth element on the logo,” said Yun.
The women’s collection centers around three core fits — a skinny, straight and flared boot cut — and also features corduroy and velveteen bottoms. There are several limited edition styles, including the Etoile, which features a waistband studded with Crystallized-Swarovski Elements. Some items are hand-sewn and all the jeans feature red stitching on the inside seams, adding a design element for women who roll their jeans.
I particularly like the idea behind making the logo with stretch material. Very smart and different, which is exactly what a new denim designer needs to provide to both retailers and consumers these days. “The retailers want something different,” she said. “They’re asking, ‘Can you give us more comfort, anything that is one more step beyond the premium level?”
I look forward to seeing the first lookbook for Rue de Jeans. I can be pretty picky about my denim as I hate embellishments that take too much away from the original design. I am a firm believer in ‘less is more’ with my jeans. Make a beautiful cut with great material, but please don’t go overboard on everything else.
What do you think? Can you see yourself buying a jean that promises to give more comfort and style to your traveling? Please share in the comments below!
Love, K
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